Free Rice
I'm here to pitch a new website from many different angles. So first off, you can visit http://www.freerice.com/ to see what I'm talking about. Here's the brief version of what this site's about - it gives you a multiple choice vocabulary quiz (GMAT nightmares anyone), and for every word you guess right, the organization donates 10 grains of rice to the World Food Program. Doesn't seem like much, right? So here's a keeper for all you data driven consultant-types out there...the exponential power of the internet demonstrated in stark relief...
Free Rice started on October 7, 2007 and managed to muster only 830 grains of rice. That's about enough rice for one family for a day. The next day, this had multiplied nearly seven times to 5,670. By the end of the first week, the initial number had multiplied nearly 4,300 times to almost 3.6 million grains of rice. By the second week, the multiplier was 50,000 and the daily total was 40.5 million grains. Based on our initial assumption of 830 grains for one family for one day, the website is feeding 50,000 families daily in ONLY 2 WEEKS.
And hopefully, with blog posts like this one, and more traction in the media, this number will keep increasing exponentially. In case you don't quite understand how revolutionary the internet is as a distribution medium, imagine achieving this scale of growth with a physical office and volunteers walking around getting people to sign up.
So here's why Free Rice is a winning proposition:
It gives 5-15 minutes of fun and perks up the day of vocabulary freaks, language nerds and GMAT/GRE takers everywhere.
It generates donations to the World Food Program by using revenue from advertising
It harnesses the power of the internet to achieve scale
Enjoy!










